To support RVU’s medical school recruitment efforts, I developed a paid media campaign promoting the Early Decision application pathway for prospective students. The campaign was designed to increase awareness of the program, highlight the benefits of applying early, and guide interested applicants directly to the Early Decision application process.

The campaign included digital advertising creative tailored for prospective medical students, balancing RVU’s established brand identity with clear calls-to-action focused on conversion. Through strategic messaging and visual consistency across campaign assets, the initiative helped connect qualified applicants with an accelerated admissions opportunity while supporting broader enrollment goals.

This project combined brand strategy, visual design, and recruitment marketing to create a cohesive digital experience that encouraged prospective students to take the next step in their medical education journey.