Digital Monitor Slide: Campus Photography Announcement

Challenge
Rocky Vista University partnered with Fixafire Photography to build a professional photo bank in preparation for the launch of a new University website. To ensure broad participation, the Marketing team needed a way to inform students, faculty, and staff across all three campuses (Colorado, Utah, and Montana) about the scheduled photoshoots and how to get involved.

Process
I designed a digital monitor slide to be displayed across campus buildings, creating a bold, eye-catching layout that balanced clarity with visual interest. My role included:

• Design and layout of the full digital monitor ad, adapting it for campus-wide display.
• Integration of the Fixafire logo (provided by the photography company) into the design while maintaining RVU brand consistency.
• Use of visual hierarchy and clear typography to highlight key details such as shoot dates, locations, and campus contacts.
• Incorporation of dynamic visual elements, like filmstrip-style image frames and bold “On Campus” graphics, to reflect the photography theme and capture attention.

Outcome
The finished ad provided a clear, visually engaging way to inform the RVU community about the photo sessions. By displaying the design on digital monitors across all three campuses, the Marketing team was able to reach a wide audience and encourage active participation in building a professional photo library that now supports RVU’s marketing efforts.