In my work as a freelancer, I was hired to create a series of social media and internal ads for holidays/school closure days for a charter school. This is still an ongoing project, but Indigenous Peoples Day was the first in the series. I wanted to avoid any stereotypical imagery that could be considered insensitive, so instead I chose images that reflect the beauty of Indigenous Peoples Day. I created a dynamic design with the school’s brand typography and shades of their branding colors. The logo was provided from the school’s branding guide.

As an add on, I created a similar image for the school’s internal systems. The dimensions area little different, sized for email distribution.